Samsung Serif TV at IDS17

Designed by the Bouroullec Brothers, the 40″ Samsung Serif TV demonstrates a different conceptual approach toward consumer electronics, blurring the line between furniture and technology.

Customizable to your space, the Samsung Serif features detachable legs which allow you to control its height, while the magnetic back cover discreetly covers all socket outlets. Serif includes advanced features such as Curtain Mode, which applies a filter over content to give an abstract impression of the picture underneath. Serif also includes access to simple services such as a clock, Bluetooth speakers, apps and your photo gallery.

From the very beginning, the acclaimed Bouroullec Brothers had a clear vision for Serif TV. They wanted to escape the rules and expectations of what a television should be. By allowing this to be their guiding principle, they created a piece that is as individual as it is relevant to the everyday.

The Samsung Serif TV will be a part of the Samsung exhibit, booth #1416, at IDS17.

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