is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Oct 1 - 30, 2021
IDS Fall Design Program
Daniel Marino, Design Director, LAB at Rockwell Group & Gareth Brennan, CEO, President and Founder, Eventscape Inc.
Virtual Keynote Presentation
1pm - 2pm EDT
Daniel Marino is the Director of Design and an architect at the LAB at Rockwell Group. His work focuses on experience master planning and architectural storytelling to translate brands into immersive environments. Based in New York, the LAB at Rockwell Group is a multidisciplinary design studio with Rockwell Group that leverages strategy, architecture, and creative technology to deliver bespoke experiences for a growing global roster of brands such as Google, Facebook, and MGM Resorts International.
Gareth Brennan is the CEO, President and Founder of Eventscape Inc., your partner for custom architectural fabrication. Since 1993, leading artists, architects, designers and general contractors worldwide have utilized Eventscape's team for large-scale complex features. With approximately 150,000 sq. ft. of facilities in Toronto, New York and Detroit, Eventscape's team operate at the forefront of digital fabrication, working in multiple materials with the latest equipment and technologies and supported by advanced CAD and parametric design software.
Their conversation will focus on their collaboration on designing the Hudson Yard's "Journey to the Edge." Learn how Rockwell Group and Eventscape collaborated to merge the physical and digital, treating technology as a building material.